Because we believe that outstanding Customer Service is the only way to differentiate your business from that of your opposition, we have designed all the Vangon training modules around this concept.
Our modules include an Optical Assistants course, Customer service, Practice administration, Practice Management and the all new Selling Skills in the Optometric Industry.

The facilitated training modules can be presented anywhere in the country. Apart from the existing modules as explained on this site, personalised modules may be designed at no extra

cost to you.

Facilitated Training


  1. Customer Service
  2. Selling Skills
  3. Management Development
  4. Optometric Office Assistant

Staff members that are properly trained and welcomed properly at the beginning of their careers feel good about their choice of employer, fit in quickly with colleagues and readily contribute ideas. They also represent you more confidently to customers, business partners and suppliers.

1. Customer Service    BACK TO TOP


Long-term customer relationships pay the largest dividends because the value of a customer increases over time. A loyal customer spends more money, over a longer period of time, is more willing to pay a higher price for your products and service and will tell more people about you.

Customer problems can serve as an opportunity to improve the level of service. Excellent service involves finding any means possible to solve problems to the customer's satisfaction.

VANGON identifies the specific behaviors that result in service excellence and we strive to develop employees in multiple opportunities for improving customer service and retention.

In order to provide you, our customer, with professional and relevant advice and training, it is advisable that we do an assessment of your current situation. This entails an on-site visit in order to evaluate current Service Levels. A detailed report follows this visit and forms the basis of the strategy on how to rectify possible problem areas.

A fine quality clientele takes time to build, but once it is built, it remains loyal. It has to be built like the pyramids, one stone at a time…

First Impressions
  - Company Image
  - Body language and attitude
  - Telephone communication


Establishing Customer requirements
  - Making small talk a big deal
  - Ask the right questions without being intrusive
  - Listen until you really hear


Exceeding Customer Expectation
  - Go the extra mile
  - Follow up


Reliability
  - Establishing a track record of truth
  - One step ahead of trouble

Handling the difficult customer
  - Effective listening
  - Reassurance
  - Follow up


Quality Assurance
  - What gets measured gets done!
  - Checklist


Attitude Awareness
  - The big difference

After Sales Support Strategies
  - Follow through
  - Guarantee

2. Selling Skills    BACK TO TOP


One should consider the lifetime profitability of a customer, not the profit on any particular transaction. The sale of the first product to a customer is a very important moment for the organisation. Once initial contact with a customer has been established, managing the relationship lies solely in the hands of the staff and management.

Selling is a process of uncovering and satisfying customer needs. In order to effectively satisfy all the customer's needs, it is important to understand the lifestyle of the customer.

This training module will introduce a new way of “lifestyle dispensing” and teach you how to handle objections.

First Impressions
  - Communication Skills
  - Company Image
  - Body Language


Sales Confidence
  - Sales strategy
  - Sell yourself
  - Know your product
  - The big difference!


The Right Attitude
  - The big difference!

Effective Communication Skills
  - Probing
  - Supporting
  - Closing the sale
  - Handling skepticism
  - Handling indifference
  - Handling objection


After Sales Service
  - Follow through
  - Guarantee


Handling the Difficult Customer
  - Effective listening
  - Reassurance
  - Follow up

3. Management Development    BACK TO TOP


Management is the process by which human, financial, physical, and informational resources are used to attain the objectives of the company. It is important to note that these activities do not exist in isolation. They all rely on one another for success.

An organisation is made up of people and resources striving to attain pre-signified objectives. However, these objectives do not just happen. In addition to people and resources an organisation requires another essential element to direct these resources to their proper ends - this element is Management and systems

Leadership Skills
  - What makes a leader?
  - The two sides of leadership
  - Business is changing fast and so is the art of     leading it
  - Do leaders make a difference?


Human Resources
  - Performance Management
  - The Disciplinary Process
  - Contracts of Employment

Concepts of Management
  - Planning
  - Organising
  - Directing
  - Controlling


Managing Change
  - Resistance to change
  - Organisational blockages
  - Force field analysis

4. Optometric Office Assistant    BACK TO TOP


The value of a well-trained Optical Assistant can never be underestimated. Because of our vast experience in the Optical field, VANGON & ASSOCIATES offer specialised service in this field. We can turn your front-line assistant into an asset by not only teaching them how to ensure customer loyalty through service excellence (see "Customer Service" section), but also the following:

Patient Flow
 - How to ensure that the time spent in the  
   practice by the patient’s visit is optomised.

Adjustments
  - How to adjust a Frame
  - Replace Screws and temple tips

Contact Lens Dispensing
  - All aspects of Contact Lens Handling

Lenses and Lens Materials
  - Features and Benefits of the most-used
    products.  Also an explanation of how to     decide which lens to suggest

Frame Styling
  - Finding the right Frame
  - Frame Material
  - Enhancing Face Shapes

Understanding Prescriptions
  - Easy explanation of what to look out  for     when invoicing or ordering lenses and     contact lenses

Lifestyle Dispensing
  - The best value for money training ever!    
    Teach your employees why and how the  
    lifestyle of a customer determines his /  
    her optical needs

Cost


The facilitated training offered by Vangon is often tailor-made to suite the personal needs of your business.  For an accurate quote for specialised training, please contact Daleen on +27 82 557 1418 or daleen@vangon.com.  

The cost of the Vangon training is calculated by the time spent on the training and not on the amount of people attending the training.  The only additional charges for larger groups will be for training manuals should it be required. 

All training material is provided on a compact disk.


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